Analysing a music video: Regina Spektor - Us

The video that is used with the song Us by Regina Spektor fits into the disjuncture category, as it has no clear link between the lyrics and the video; however, the styling of video can be linked to the artists, as like most of Regina Spektors video, they too fit into the disjuncture category. The video uses animation drawings in most of the shots shown, which are a feature point as Regina Spektor is the only 'life like' thing that is shot throughout the whole video.



The Video is another good example of disjuncture as the lyrics do not match what is happening in the video, for example, the lyrics often repeat the word 'We' or 'Us'; however, Regina Spektor is the only person used throughout. The use of the beat is always the same throughout but there are not as many cuts as expected from a normal video, with any shot ranging from half a second to 5 seconds.



I believe that the people this video is aimed at teenagers who are not necessarily into 'mainstream' artists, and prefer to listen to music such as: Marina and the Diamonds and Vanessa Carlton. I think that some teenagers/ early 20s would like this style of music as it is more calmer, and the lyrics are more important than the image being portrayed on screen. This type of song would not be one that would be repeated several times a day on the radio as this is not many type of peoples preferred music taste.

In the video, a range of different shots are used when the artists is being shown. Close up shots of her singing are used, however, when she moves around, the type of shot changes to a mid-shot to highlight what she is doing. The camera angles mainly focus on Regina Spektor singing, and close up shots are used for this. The video is one that draws you into the music video, this is because of the way the shots are all different to each other, for example, one shot can be of Regina Spektor, and then it turns to black and white and animations is used. This attracts you to the music video as it is different to other artists, yet similar to a few of Regina Spektors other video, therefore if you're a fan you would recognise the style of video.

The thing that draws me to the video is that it is different to the videos that are shown now. The video focuses on the main artists and no one else. The video doesn't need to use any special effects to make the video seem more appealing. Overall, I believe the video expresses the type of person Regina Spektor would like to appear as, she wants to appear to be different and 'unusual' by using animation- which is not regularly used in music videos. I think that it appeals to the target audience, as they can relate the music video to the artist.  Finally, the video draws your attention to the artist as she is the only person in the music video, this makes it more personal to her target audience as all the focus is on her.