Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

For the music video, we decided to do a song from the category of Anti-Folk, as this category is not as well know, we had to do a lot of research into the styling and the type of conventions that have been done before. Our main inspiration came from the music video "Bright eyes: First day of my life" video, this is where we used the idea of having people placed on the sofa, listening to the music and also singing along. Another music video that we used was "Kate Nash: 'Foundations" This is because the first part of the song is an instrumental part, and so was ours. So we took the idea of establishing the setting within the instrumental.

Another idea we took was to use the cancer research advert to show one of the trinkets- a picture of a lost love one. The idea we decided to use was to use to have the picture on the side, and then pan from the artist to the picture. We decided to use the 'praying that disease' lyrics to portray that the love one was lost to the disease. We did do this in our draft version, however it did not fit right for our final music video.




We also used the film 'Mom at Sixteen' to take the idea of having a flashback in the form of a picture. We managed to use the picture idea within the entire music video, and Hannah and Ella holding a camera, taking a photo to show this link. The 'Mom at Sixteen' idea is not something that is regularly shown during a music video, this challenges the conventions of our genre of music video.

http://www.youtube.com/watch?v=vJLbxtBW-Lc&feature=related

For the clothing idea of the artist, I used inspiration from the artist's profile to do so. The main people that I looked at were: Vanessa Carlton and Lenka. I did this by using Youtube to look at music videos and then print screening the type of clothing that would be appropriate to be in our music video. In the end, we went for a dress design (clothing that both of the artist above would wear) and we had to make sure our artist had her hair up so it did not get in her face during the singing. Our artist also had to wear light make-up, as heavy make up would not have suited the type of music genre. The two music videos that I took the styling from was Vanessa Carlton- Nolita Fairytale and Lenka: The Show

In the end, we decided to go with the dress idea to keep in theme with our genre of music, however, as the artists whole body isn't in the shot, the shoes were not important- this was also good as a full shot of her wasn't used on my digipak or poster. My artist also kept the same style of hair for our music video too, this is shown in the photographs used on the digipak and poster to keep the continuity of all three products.

Most of the key conventions in a anti-folk style of music video is somewhere in our music video, however, the main thing that challenges the conventions of an anti-folk video is the setting of our music video. Our video was all shot in different sofas in each persons house, whereas in anti- folk videos they choose to shoot outside or in places that do not particularly like with the genre of the song (Regina Spektor's video: On the Radio is shot in a school using younger children within the production) something which we did not do. We also did not shoot outside as it would not really be realistic to the story telling through the use of the trinkets in the video.

For my ancillary product, the poster follows the key conventions that it would be expected to follow. This is using the artist as a recognition for selling her album, I done this by using a big image of her on the page, I also added the artists name and the title of the album. Reviews were then placed towards the bottom of the page, with the record label placed at the bottom- being the last thing the reader would see. The image and the artist name are the two main thing that you would expect to see on a poster, and the biggest thing on the page. This is to draw the attention of the reader.

For my digipak, again I used the artist name and album title using the same font. I also used the same picture to keep the continuity from the poster to show the two belong to the same person. Again, this does not challenge any forms of real media products. This being because the artist is the main image, something which is usually associated with anti-folk artists. The inside panel uses a trinket used in the video, linking the digipak with the video.