Evaluation Question 2

How Effective is the Combination of Your Main Product and Ancillary Texts?
For the ancillary texts I chose to use a theme of nature, using the colours of black and white, plus the yellow leaf and the itunes and NME logo on the poster. In doing this I was able to brand the texts together and ensure that the concept was clear. I made sure that the font on both of the ancillary texts were the same, such as the artist's name, Isabella Fawkes again just to clarify that they are linked. The name is also the first thing that you read on both of the products, which I think is important. I think that my choice in font for the artist's name was effective as it was reflective of things you may associate with the genre of anti-folk; it was simple and pretty but bold, different and eye-catching. I took the inspiration for this font from Regina Spektor's artwork on the CD/DVD for Mary Ann Meets the Gravediggers (and Other Short Stories.) From looking at this I decided to use the font on both the poster and the digipak as I thought it well projected the genre.

 The inspiration for the use of the tree itself with the falling leaf was partly from the above album and also a quote from 'Shiver' by Maggie Steifvater, which is “Did you know you get one happy day for every one you catch?...
One happy day for every falling leaf you catch." As I already liked the idea of a tree I thought that this would link nicely so I painted it to see what it would look like. I then proceeded to title two of the songs on the album 'One Happy Day' and 'A Falling Leaf'. The reason I thought that the quote was a good thing to get inspiration from and link to is that I just believe that it is a nice, natural, different and precious thing to say. As I wanted the album art to be related to nature, it therefore also fitted nicely.

 I think that the style we chose for the artist is well reflected in the ancillary products as her dress style was cute, quirky and airy; i thought that you would think of someone who dresses like this as a natural being. Consequently I thought that this would well link to nature, hence the tree featuring on both the digipak and poster. I think that the artist wearing natural make up in the music video also links to the ancillary products as you would link it to the genre and sub-genres of anti-folk, which I hoped to achieve and clearly put across. The artist herself was actually featured on the digipak, too, where she looked as she did in the video, natural and folk-like.

 In the music video, there was of course to recurring theme of trinkets, which were reflective of the relationships featured in it. It was an idea to use one of these trinkets from the main product in the ancillary product, however I thought that it would perhaps look messy and not fit in with the genre. I also wasn't sure which trinket I would use, or whether to use all of them instead, as the artist herself doesn't have a main trinket. I therefore decided not to include the trinket as I thought that I would be able to link the products together another way which would be simpler and more effective.