We are first going to look at a wide variety of digipaks, and then narrow them down to ones which would be more suited to our artist, to get a better idea of the style and how to link it to the artist/lyrics.
After looking at some of the album artwork we liked, inspecting the different styles, we narrowed this down until we had some that we think would suit our artist more. We noticed that the design of the digipaks nearly always links to the particular genre and style of that artist, e.g. solo artists tend to have themselves on the cover more often, such as with Vanessa Carlton and Regina Spektor. However, if the genre is rock, the album art shows this; Sinners Never Sleep has a mugshot style on its cover, which links to both the title of the album and the lyrics which feature on the album and gives it more of an edge. So with the genre of anti- folk, the covers would link to the genre also, with softer colours and perhaps a more simple design. We particularly like the digipaks with art brought into them, such as the Jason Mraz and Vanessa Paradis ones, and I am thinking about adding in a more artist element to ours, rather than just the artist on her own. There are also some with random pictures on which have no obvious meaning to the artist, such as the 30 Seconds To Mars one, with the tiger. We like this idea, as it is simple, yet smart and artistic.
We are going to look at more similar artist's album artwork and go from there, and our ideas of what we want to do for it will be similar.
Ella, I know you are a massive fan of You Me At Six as well as 30 Seconds To Mars but make sure your digipak reflects your genre. That's not to say you can't have an abstract and arty style but you need to find existing examples of these within your genre.
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